In this article we explain how a retail industry can position itself better by working together more intensively. This marketing software currently works for the jewelry industry, but is also interesting for other markets. So read this short article!
Jewelry industry marketing collaboration
Good marketing can be expensive and complicated for the jewelry industry. The more actively you go for it, the more advanced it becomes. However, many retailers are already busy enough in the store. That is why it is important to have a better system, so that every user saves time and does marketing automatically. This system is mainly about making data available, because that is the key to success.
In the central database, every user adds a product to his cash register system and website with one click. If a jeweler or supplier puts a product in it, it is immediately available to all users. Nevertheless, you cannot see the prices, margins and stocks of each other. This is therefore the ideal form of cooperation between retailers. It saves every user a lot of time, while everyone remains independent.
Marketing software
The system also serves as marketing software. How does this work? Each product has a unique product ID, so you can share sales data anonymously in a large container. The marketing software then gives you advice on which products are interesting to promote to which customers. These recommendations are very up-to-date, because all available industry data is used. Jewelers can then authorize the supplier to reach this consumer through their channels and invite them to come to the store.
Jewelry industry remains independent
By sharing general information with each other, every jeweler gets access to just as much data as the big retailers. And that is important, because the local retailer reduces the costs per sale in this way. This is the possibility to remain independent in all digital violence. Of course, it is also a good idea to actively get started with marketing.
